modestmite

I won’t be posting here anymore, only in my personal blog from now on: modestmitey.tumblr.com

Sun, 12 May 2013 16:27:12 -0400

I won’t be posting here anymore, only in my personal blog from now on: modestmitey.tumblr.com

WALMART BREAKS GROUND ON LARGEST GREEN ROOF IN PORTLAND

Sun, 18 Nov 2012 19:36:54 -0500

WALMART BREAKS GROUND ON LARGEST GREEN ROOF IN PORTLAND:

The retail giant is building a 40,600 square-foot Eco Roof in Oregon. It will be Walmart’s second largest private green roof, as the retailer’s Chicago location boasts the chain’s largest green roof with its 70,000-square-foot EcoGarden.

The store will also feature several other…

Coke Zero - Unlock the 007 in you

Tue, 30 Oct 2012 21:29:09 -0400

Coke Zero - Unlock the 007 in you

stepa: Follow the Frog One of the nicest pro-environment videos...

Sun, 28 Oct 2012 13:56:50 -0400

stepa:

Follow the Frog
One of the nicest pro-environment videos I’ve watched

Amazingly realistic.

adteachings: What a great, great ad. We’ve all seen lots of...

Sun, 21 Oct 2012 10:56:22 -0400

adteachings:

What a great, great ad. We’ve all seen lots of creative on the dangers of texting and driving, but this spot is unbelievably fresh.

Source: Ads of the World

Advertising Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriter: Nicolas Boisvert
Art Director: Luc Du Sault
Accounts: Mireille Cote, Alexandra Laverdiere
Account Planners: Mireille Cote, Alexandra Laverdiere, Catherine Darius
Director: Nicolas Monette
Production House: Philippe Lalande / Quatre Zero Un
Sound Design: Boogie Studio

helloyoucreatives: No kitty, no.

Tue, 16 Oct 2012 11:17:34 -0400

helloyoucreatives:

No kitty, no.

yoannmichaux: Facts, Science World Ads (Museum of Science,...

Sat, 13 Oct 2012 21:30:19 -0400

yoannmichaux:

Facts, Science World Ads (Museum of Science, Vancouver)

My Trip to Advertising Week in NYC!

Fri, 12 Oct 2012 09:35:27 -0400

I decided to mostly go to seminars talking about media/data/insight and found that the overall theme was mobile and cross platforms.

Here are some notes that I think stood out the most:

A lot of people were talking about how advertisements need to start providing more value especially through mobile / digital. Whether it’s through an application like the Starbucks app or entertainment like Cast Away or Space Jam. I agree 100% that it should shift away from just plugging in ads into blank ordinary spots and make it more engaging or interactive.

Another note was this whole 2+ screens trend and how the industry within the states are starting to measure that.

I like this because it can give us more information on what the user is doing. However, I think that we should move away from measuring per platform and start aiming to measure per user and figuring out how they can implement it. Some were saying maybe an email or even checking in with something you’re very loyal with (Facebook).

With this concept of being able to track per user, I think it can start this whole real time concept I listened to. By knowing what each user likes, you can real time customize each advertisement to suit them. Something even as simple as pasting in a song that they would enjoy.

This whole user concept may be nice too in the sense of being able to set out rules as to what is too invasive to the user. Like being able to track what they do on the web while watching TV in exchange for not going through their emails.

Overall I enjoyed ad week a lot and wished we had the whole week to go so I could be fully rested instead of being exhausted starting from day 1 but hey, at least I got to go!

stepa: How do our favorite tech companies make money?

Tue, 09 Oct 2012 03:59:14 -0400

stepa:

How do our favorite tech companies make money?

helloyoucreatives: Is your profile picture good enough?

Mon, 08 Oct 2012 16:39:04 -0400

helloyoucreatives:

Is your profile picture good enough?

Mon, 08 Oct 2012 16:31:43 -0400

smalltalktumblr: I’m a Daddy’s girl, so this Google+ commercial...

Fri, 05 Oct 2012 14:11:41 -0400

smalltalktumblr:

I’m a Daddy’s girl, so this Google+ commercial makes me tear up every time I see it :’-)

^ I’m all choked up.

Facebook posts, while surely effective in other ways, almost never lead to retail sales

Sun, 30 Sep 2012 18:51:10 -0400

Facebook posts, while surely effective in other ways, almost never lead to retail sales

When the client gives me a $1MM budget to launch five new products in National TV

Sat, 22 Sep 2012 08:56:48 -0400

whathappensinmediaplanning:

I’m like

OMG. Ben and Jerrys…. so good in every way.BUT WHERE IS OH...

Sat, 21 Jul 2012 00:45:10 -0400

OMG. Ben and Jerrys…. so good in every way.BUT WHERE IS OH CONE-ADA?

ImageSnap - Ceramic Tile - Custom printed with your images

Sat, 10 Mar 2012 14:07:50 -0500

ImageSnap - Ceramic Tile - Custom printed with your images

stepa: The Toilet Book Creative Directors don’t have much time...

Sat, 10 Mar 2012 13:33:05 -0500

stepa:

The Toilet Book
Creative Directors don’t have much time to check out student portfolios. But we figured, that there are five minutes in their day, when they are alone and willing to read just about anything. On the toilet.

Creatives: Akos Papp & Laszlo Szloboda

Advertiser LG ELECTRONICSProduct LG STEAM WASHING MACHINE WITH...

Fri, 09 Mar 2012 22:17:04 -0500

Advertiser LG ELECTRONICS
Product LG STEAM WASHING MACHINE WITH DIRECT DRIVE 6 MOTION
Entrant MINDSHARE Dubai , UNITED ARAB EMIRATES
Type of Entry: Use of Media
Category: Use of Ambient Media: Large Scale
Title: STEAM WASHING MACHINE
Advertiser/Client: LG ELECTRONICS
Product/Service: LG STEAM WASHING MACHINE WITH DIRECT DRIVE 6 MOTION

When Mercedes wanted to promote its new fuel cell vehicle,...

Mon, 05 Mar 2012 21:48:13 -0500

When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible. Fantastic idea to bring to life 0.0 emissions.

From the guys at Jung von Matt/Elbe, Germany.

adwriter: get real. get outside. by stihl.

Wed, 22 Feb 2012 11:30:25 -0500

adwriter:

get real. get outside. by stihl.