Creative Directors don’t have much time to check out student portfolios. But we figured, that there are five minutes in their day, when they are alone and willing to read just about anything. On the toilet.
Advertiser LG ELECTRONICS Product LG STEAM WASHING MACHINE WITH DIRECT DRIVE 6 MOTION Entrant MINDSHARE Dubai , UNITED ARAB EMIRATES Type of Entry: Use of Media Category: Use of Ambient Media: Large Scale Title: STEAM WASHING MACHINE Advertiser/Client: LG ELECTRONICS Product/Service: LG STEAM WASHING MACHINE WITH DIRECT DRIVE 6 MOTION
When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible. Fantastic idea to bring to life 0.0 emissions.